Sharpe Strategy is led by Madeline Sharpe — New Zealand Registered Architect, urban advocate, and strategic thinker with twenty years working across Aotearoa and internationally.

Madeline has spent her career at the intersection of design, development, and community outcomes — from early work in Dubai and Vancouver through to large-scale urban regeneration across Tāmaki Makaurau. She's worked on projects ranging from standard house types for Kāinga Ora to Ōrākei Marae interiors for Ngāti Whātua Ōrākei, and most things in between. That breadth is intentional: the constraints and opportunities that shape housing don't respect scale.

Sharpe Strategy exists because good advice, early, changes everything. Too many projects lose time and money to assumptions that a few hours of rigorous thinking would have resolved. Madeline works independently and directly with clients — landowners, developers, community housing providers, and iwi — to cut through complexity and move confidently toward delivery.

Experience and credentials

  • Two decades of built environment practice across residential, mixed-use, and community projects in Tāmaki Makaurau and across Aotearoa, with international exposure in the UAE and Canada.

  • Appointed to the Auckland Urban Design Panel and Kāinga Ora's Large-Scale Projects Design Review Panel.

  • Expert witness and technical architectural advisor to Auckland Council, with experience across multiple plan change processes.

  • Project lead experience across large-scale housing for Kāinga Ora, Fletcher Living, Dilworth, Tāmaki Regeneration Company, and Ngāti Whātua Ōrākei.

  • Recognised for clear communication, collaborative leadership, and pragmatic problem-solving with developers, planners, engineers, and project managers.

Madeline's measure of success: buildings and developments that genuinely serve the people who live and work in them — designed with care, delivered with clarity.

Project Case Study

It all begins with understanding the needs of residents. When Madeline led design for Kainga Kaumātua for Ngāti Whātua Ōrākei while at Jasmax, it was a first for the hapū, engaging Kaumātua themselves in the process.