Sharpe Strategy is led by Madeline Sharpe. Madeline is a New Zealand Registered Architect, specialising in residential and mixed-use architecture. With 20 years in the built environment, she’s seen too many projects stumble from poor briefing or missed site opportunities. She’s honed her expertise at leading practices like Jasmax and earned recognition in the urban development industry for her advisory and review work. Through Sharpe Strategy, Madeline empowers a wide range of clients—homeowners, small-scale developers, community housing providers, iwi/hapū, and strategic investors—to make confident decisions, transforming complex constraints into clear, value-focused pathways.
Experience and credentials
Two decades shaping community outcomes in Tāmaki Makaurau and across Aotearoa, including mixed use, high‑density residential and public projects.
International exposure to high density and sustainably led projects in United Arab Emirates and Canada.
Expert witness and technical architectural advisor to Auckland Council.
Appointed to the Auckland Urban Design Panel and Kāinga Ora’s Large‑Scale Projects Design Review Panel.
Experience as Project Lead Architect on large scale apartment and housing developments for Kāinga Ora, Fletcher Living, Dilworth, Tāmaki Regeneration and Ngāti Whātua Ōrākei
Recognised for clear communication, pragmatic problem‑solving, and collaborative leadership with builders, planners, engineers, and project managers.
Madeline’s mission is simple: warm, dry, well‑designed buildings that support health, connection and community —delivered with clarity from day one.
Project Case Study
It all begins with understanding the needs of residents. When Madeline led design for Kainga Kaumātua for Ngāti Whātua Ōrākei while at Jasmax, it was a first for the hapū, engaging Kaumātua themselves in the process.
